PPC program is depend on traffic, much traficc is muc chance to get revenue. Many people say, running a ppc program is need more difficult to get high revenue. Yes, PPC program need a high effort to invite many people to visit our website and click some link apperared. Many newbie get stop on the beginning because they not get a revenue soon.
There is a general understanding about PPC program: need a high traffic. All of PPC program, like google adsense, adbrite, Kontera etc, they all need high traffic. Avery visitor that visit our website not always click, they may only want to visit and get some information about our website and then go. We can accus them. They have their own right to come and go. We have to make some trick to set the visitor click some PPC link.
There is some way we can do.
1. Increase the traffic.
Your website must have an usefull content, unique product or information. Invite more visitor with many keyword. For this purpose, you can use Pure SEO or take an advertisement program.
2. OPEN up to different ad formats.Instead of just text or banner ad placements, edit your AdBrite zones to include Full Page Ad and Inline ads. Both formats are easy to activate on existing zones and don’t take up any of your web page real estate. OPEN up ad placements.
3. Think of the big picture and invest the same amount of time into the look and feel of your web advertisements as you do your own content. Customize your ad zones so that the colors are the same or similar palate and maintain the visual identity of your brand.
3.Create multiple ad zones of varying sizes and placements on your web canvas to increase the likelihood of displaying more high-quality advertisements on your site.
Showing posts with label ppc. Show all posts
Showing posts with label ppc. Show all posts
Thursday, August 28, 2008
General Trick for PPC program
PPC program is depend on traffic, much traficc is muc chance to get revenue. Many people say, running a ppc program is need more difficult to get high revenue. Yes, PPC program need a high effort to invite many people to visit our website and click some link apperared. Many newbie get stop on the beginning because they not get a revenue soon.
There is a general understanding about PPC program: need a high traffic. All of PPC program, like google adsense, adbrite, Kontera etc, they all need high traffic. Avery visitor that visit our website not always click, they may only want to visit and get some information about our website and then go. We can accus them. They have their own right to come and go. We have to make some trick to set the visitor click some PPC link.
There is some way we can do.
1. Increase the traffic.
Your website must have an usefull content, unique product or information. Invite more visitor with many keyword. For this purpose, you can use Pure SEO or take an advertisement program.
2. OPEN up to different ad formats.Instead of just text or banner ad placements, edit your AdBrite zones to include Full Page Ad and Inline ads. Both formats are easy to activate on existing zones and don’t take up any of your web page real estate. OPEN up ad placements.
3. Think of the big picture and invest the same amount of time into the look and feel of your web advertisements as you do your own content. Customize your ad zones so that the colors are the same or similar palate and maintain the visual identity of your brand.
3.Create multiple ad zones of varying sizes and placements on your web canvas to increase the likelihood of displaying more high-quality advertisements on your site.
There is a general understanding about PPC program: need a high traffic. All of PPC program, like google adsense, adbrite, Kontera etc, they all need high traffic. Avery visitor that visit our website not always click, they may only want to visit and get some information about our website and then go. We can accus them. They have their own right to come and go. We have to make some trick to set the visitor click some PPC link.
There is some way we can do.
1. Increase the traffic.
Your website must have an usefull content, unique product or information. Invite more visitor with many keyword. For this purpose, you can use Pure SEO or take an advertisement program.
2. OPEN up to different ad formats.Instead of just text or banner ad placements, edit your AdBrite zones to include Full Page Ad and Inline ads. Both formats are easy to activate on existing zones and don’t take up any of your web page real estate. OPEN up ad placements.
3. Think of the big picture and invest the same amount of time into the look and feel of your web advertisements as you do your own content. Customize your ad zones so that the colors are the same or similar palate and maintain the visual identity of your brand.
3.Create multiple ad zones of varying sizes and placements on your web canvas to increase the likelihood of displaying more high-quality advertisements on your site.
Friday, August 1, 2008
Alternative adsense, Kontera In-Text Advertising
Do you need an alternative online earning beside adsense? here is a in-text advertising service: Kontera. A PPC text based advertising. Kontera is a leading provider of In-Text contextual advertising and information services based on patent-pending technology that maximizes relevancy and yield for online advertisers, publishers, and users.
The company’s flagship product, ContentLink™, identifies contextually relevant keywords on a publisher’s webpage in real-time and automatically matches them to relevant ads and information. Kontera's ad network encompasses thousands of publishers using ContentLink ads on websites, forums and blogs, for generating revenues from their content while providing relevant ads and information to their users.
Leading international advertisers in a broad range of product categories benefit from improved ROI on their Pay per Click Advertising Campaigns with Kontera's ContentLinks. Kontera ensures optimal relevancy between ads and users' online experience by serving ads and information that suit the user's frame of mind.
Kontera´s Online Advertising Program is based on advanced patent-pending technology which enables real-time analysis of static or dynamic content. The company has developed proprietary semantic, statistical, linguistic, and yield maximization algorithms, which analyze content, select keywords and then match them to the most relevant contextual ads and information. Kontera's competitive edge and ability to best serve its partners stems from its advanced technology, wide range of eminent advertisers, vast network of publishers, and years of experience in the In-Text Advertising market.
Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos with the vision of providing relevant information to users at the point of context. Kontera is a privately held company backed by Sequoia Capital, Lehman Brothers and Carmel Ventures, with offices in San Francisco, California New York, New York and Herzliya, Israel.
The company’s flagship product, ContentLink™, identifies contextually relevant keywords on a publisher’s webpage in real-time and automatically matches them to relevant ads and information. Kontera's ad network encompasses thousands of publishers using ContentLink ads on websites, forums and blogs, for generating revenues from their content while providing relevant ads and information to their users.
Leading international advertisers in a broad range of product categories benefit from improved ROI on their Pay per Click Advertising Campaigns with Kontera's ContentLinks. Kontera ensures optimal relevancy between ads and users' online experience by serving ads and information that suit the user's frame of mind.
Kontera´s Online Advertising Program is based on advanced patent-pending technology which enables real-time analysis of static or dynamic content. The company has developed proprietary semantic, statistical, linguistic, and yield maximization algorithms, which analyze content, select keywords and then match them to the most relevant contextual ads and information. Kontera's competitive edge and ability to best serve its partners stems from its advanced technology, wide range of eminent advertisers, vast network of publishers, and years of experience in the In-Text Advertising market.
Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos with the vision of providing relevant information to users at the point of context. Kontera is a privately held company backed by Sequoia Capital, Lehman Brothers and Carmel Ventures, with offices in San Francisco, California New York, New York and Herzliya, Israel.
Tuesday, June 3, 2008
Pay Per Click and Traffic
Pay Per Click become the most popular advertisement program in this era, and google adsense is the leader. This program need a high traffic. How to increase traffic? The cheapest, is use SEO trick, search engine optimization. Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
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