Internet Marketing is not difer than traditional marketing, they have a same thing: research. On Internet marketing, we can make a research easily, tehre are many tool resourcess on internet to know about market trends, most wanted key word, world economiccondition. They all can be done by sit at home. Yes this is the good of internet marketing.
Large corporations spend millions on sophisticated surveys and focus groups from established researchers such as Harris Interactive (HPOL) and Survey Sampling to determine whether their products or services will appeal to customers at a price they're willing to pay. But for entrepreneurs operating on a shoestring budget, there are ways to gather key information about your customers and prospects without hiring an outside firm. Here are five practical suggestions to keep in mind.
Research the same way you sell. While "market research" may bring to mind spreadsheets and pie charts, your first step before introducing a new product or launching a business should be to interview your potential customers the same way you plan to sell to them, according to Rob Adams, director of the Moot Corp Business Plan Competition at the University of Texas, Austin and author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs.
"If you sell in person, survey in person. If you sell over the phone, survey over the phone," he says. And for entrepreneurs who plan to sell primarily online, a Web survey can gauge interest. "If you get no results, that should tell you something," says Adams. If you're not sure who to talk to, he says, take a clipboard to the mall (BusinessWeek.com, 11/19/07) on Saturday morning.
Above all, you must have a direct interaction with the people you imagine will buy your product, marketing experts say. John Hauser, a marketing professor at MIT's Sloan School of Management, says his students are astonished when they actually talk to members of their target market, because reality can be so different from their expectations. "I force them to go out and talk to customers. They come back and say, 'Wow, what an experience.' They're just overwhelmed," says Hauser.
src:http://www.businessweek.com
Monday, March 31, 2008
Monday, March 24, 2008
Choosing Marketing Target
In the information technology era, internet marketing or online marketing become a popular way to promote or sell product. Many company hire many expert to rise their income. Internet marketing will lead the world marketing. Its is because the ability reaches a worldwide audience and is available 24 hours a day, that can not done by traditional marketing.
For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.
As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.
Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.
The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
As your knowledge about Internet Marketing continues to grow, you will begin to see how Internet Marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.
As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.
Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.
The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
As your knowledge about Internet Marketing continues to grow, you will begin to see how Internet Marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
Running Bussines from Home
It is a pleasure life to have bussines from home. We can stay relax, gather with our family, spend minimal time to handel some task. And sure, with high income. All is ran from home.
There are many choice for us to hav a business from home. One: Affiliate programs. This is a free and easy way to start a work at home business. Many people choose to start this way because you are given almost everything you will need to get started. The one thing that you want to do that most people don't bother doing and then regret later is to educate yourself on how to advertise your new business.
Two: Ebay selling. There are many people that have done this successfully. It is another one of the work at home ideas that is easy to start with.
You just need to find the products that you want to sell and then set up an auction for them. It is recommended that you educate yourself on selling on eBay also because there are little secrets and tricks that will allow you to make more money, but you won't know them if you do not take the time to learn.
Three: Web designer. Do you know how to build a website? If you do then you have an automatic way of starting your own work at home business.
There are many people online that need websites and they either don't have time or don't want to learn how to do it themselves. So they are happy to hire someone to build it for them.
Four: Freelance writer.There are a lot of people online that need things written for them because again, they don't have time or don't want to write themselves.
So they hire a writer to do it for them. Some of the things that people need are articles, sales letters, eBooks, reports, press releases and many others. So if you know how to write than you can start your internet business doing this.
These are just a few of the work at home ideas that you can use to help you start your home business. If you prefer to look for them there are many others. You just want to make sure you take your time choosing the right work at home business for you so you don't have to find a new one later on.
source: http://www.articledashboard.com
There are many choice for us to hav a business from home. One: Affiliate programs. This is a free and easy way to start a work at home business. Many people choose to start this way because you are given almost everything you will need to get started. The one thing that you want to do that most people don't bother doing and then regret later is to educate yourself on how to advertise your new business.
Two: Ebay selling. There are many people that have done this successfully. It is another one of the work at home ideas that is easy to start with.
You just need to find the products that you want to sell and then set up an auction for them. It is recommended that you educate yourself on selling on eBay also because there are little secrets and tricks that will allow you to make more money, but you won't know them if you do not take the time to learn.
Three: Web designer. Do you know how to build a website? If you do then you have an automatic way of starting your own work at home business.
There are many people online that need websites and they either don't have time or don't want to learn how to do it themselves. So they are happy to hire someone to build it for them.
Four: Freelance writer.There are a lot of people online that need things written for them because again, they don't have time or don't want to write themselves.
So they hire a writer to do it for them. Some of the things that people need are articles, sales letters, eBooks, reports, press releases and many others. So if you know how to write than you can start your internet business doing this.
These are just a few of the work at home ideas that you can use to help you start your home business. If you prefer to look for them there are many others. You just want to make sure you take your time choosing the right work at home business for you so you don't have to find a new one later on.
source: http://www.articledashboard.com
Wednesday, March 12, 2008
Blog as Your Business
Internet marketing become a popular word now, with this methode all of tranditional marketing can be handled. We see, there are many company run many website and blog so, to promote their product. There is a largest online market that seling book, yes amazon.com become a pioneer on online marketing, online selling. Direct online selling.
We all know, google, a largest search engine company, now run many service to get many consumer. With their blog service: blogger/ blogspot, google lead on online marketing through blog. AdWords. Advertiser call google to display their advertisement on their blog service. Bloger can submit to this service, google adsense, by displaying their ads. If any visitor click the ads displayed, blogger get earning.
Google adsense is one of many advertisement program on internet. There many advertisement program like adbrite, text link ads, and afiliate such us amazon, smorthy for play for review. ETC.
All advertisement is free to join, and all can be include on our free blogger. dream it, we can build about 100 blog with diferent topic. If each blog can give 1 dolar per day, for 100 blog we can gain 100 dolar per day.
Whay we dont maximize our blogger to get more earning? TRY. It is free to use.
We all know, google, a largest search engine company, now run many service to get many consumer. With their blog service: blogger/ blogspot, google lead on online marketing through blog. AdWords. Advertiser call google to display their advertisement on their blog service. Bloger can submit to this service, google adsense, by displaying their ads. If any visitor click the ads displayed, blogger get earning.
Google adsense is one of many advertisement program on internet. There many advertisement program like adbrite, text link ads, and afiliate such us amazon, smorthy for play for review. ETC.
All advertisement is free to join, and all can be include on our free blogger. dream it, we can build about 100 blog with diferent topic. If each blog can give 1 dolar per day, for 100 blog we can gain 100 dolar per day.
Whay we dont maximize our blogger to get more earning? TRY. It is free to use.
Tuesday, March 4, 2008
Camera Review, Olympus E420
This lightweight 10-megapixel DSLR offers heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and consumer-friendly fast On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience.
At 2.7-inches, the portable E-420 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is not just larger, it is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:
Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
“The Olympus E-420 delivers the professional-grade image quality of a digital SLR with the simple operation of a point-and-shoot camera,” said John Knaur, senior marketing manager - DSLR, Olympus Imaging America Inc. “Thanks to the camera’s small size and lightweight body, users can take the E-420 everywhere, and they will never miss another shot because the of the camera’s straightforward controls. Additionally, our innovative technologies help consumers get more from Live View.”
World’s Smallest Digital SLR
A camera designed to be held away from the face lets you take great photographs without weighing you down. The E-420 is small enough to fit into a purse or a jacket pocket and light enough to shoot with comfortably all day.
Measuring 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions), it is the world’s smallest digital SLR. One of the World’s Thinnest Lenses Meets the World’s
Most Compact DSLR
The world’s smallest DSLR deserves a similarly compact lens, and Olympus has it: the ultra compact Zuiko 25mm f2.8 digital specific lens. This 0.9 inch-thick lens offers a fixed 50mm equivalent angle of view.
Both lenses (Zuiko 25mm f2.8 and 28-84mm f3.5-f5.6) are part Olympus’ expanding line of 100 percent digital lenses – designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.
By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.
A viewable LCD is where a great Live View experience begins. The E-420 solves this problem with its large, bright 2.7-inch LCD display that incorporates new
HyperCrystal II technology.
The E-420’s Face Detection feature distinguishes between people’s faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.
Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areasNow users can preview and capture images with the same fine contrast they see with their own eyes.
The high-performance Live MOS image sensor in the E-420 delivers excellent dynamic range for accurate color fidelity and a new state-of-the-art amplifier circuit dramatically reduces noise and captures fine image details in the highlight and shadow areas.
Improved Auto White Balance
Many digital SLR users want to focus their attention on things other than white balance while they are on the move.
TruePic III for Image Clarity & Speed
Olympus’ TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.
Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus
View This Product at Amazon
At 2.7-inches, the portable E-420 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is not just larger, it is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:
Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
“The Olympus E-420 delivers the professional-grade image quality of a digital SLR with the simple operation of a point-and-shoot camera,” said John Knaur, senior marketing manager - DSLR, Olympus Imaging America Inc. “Thanks to the camera’s small size and lightweight body, users can take the E-420 everywhere, and they will never miss another shot because the of the camera’s straightforward controls. Additionally, our innovative technologies help consumers get more from Live View.”
World’s Smallest Digital SLR
A camera designed to be held away from the face lets you take great photographs without weighing you down. The E-420 is small enough to fit into a purse or a jacket pocket and light enough to shoot with comfortably all day.
Measuring 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions), it is the world’s smallest digital SLR. One of the World’s Thinnest Lenses Meets the World’s
Most Compact DSLR
The world’s smallest DSLR deserves a similarly compact lens, and Olympus has it: the ultra compact Zuiko 25mm f2.8 digital specific lens. This 0.9 inch-thick lens offers a fixed 50mm equivalent angle of view.
Both lenses (Zuiko 25mm f2.8 and 28-84mm f3.5-f5.6) are part Olympus’ expanding line of 100 percent digital lenses – designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.
By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.
A viewable LCD is where a great Live View experience begins. The E-420 solves this problem with its large, bright 2.7-inch LCD display that incorporates new
HyperCrystal II technology.
The E-420’s Face Detection feature distinguishes between people’s faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.
Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areasNow users can preview and capture images with the same fine contrast they see with their own eyes.
The high-performance Live MOS image sensor in the E-420 delivers excellent dynamic range for accurate color fidelity and a new state-of-the-art amplifier circuit dramatically reduces noise and captures fine image details in the highlight and shadow areas.
Improved Auto White Balance
Many digital SLR users want to focus their attention on things other than white balance while they are on the move.
TruePic III for Image Clarity & Speed
Olympus’ TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.
Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus
View This Product at Amazon
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